Absolut Vodka has teamed up with Spike Lee on a limited edition Vodka called Absolut Brooklyn. It's part a series of Vodka's commemorating various cities in the US. At first I wasn't sure about this partnership - it felt somewhat like a sell-out for Lee. However, Absolut has historically teamed up with numerous artists, Warhol, Franceso Clemenete, Kenny Scharf, Ellen Von Unwerth, Spike Jonze and designers - Cynthia Rowley, Jean Paul Gaultier, Versace, Tom Ford and Stella McCartney to name a few. In addition, the cities have included Rome, LA, Boston, Tokyo and Stockholm. So, both Brooklyn and Spike are in good company and all for a good cause - 50k is being donated to Habitat for Humanity specifically for the Bedford-Stuyvesant section of Brooklyn. Although, I do however wish that they would "spike" up the amount being donated - not that we Brooklynites are ungrateful but, $50k will not rebuild one house, more or less a community in Brooklyn. Perhaps during these difficult economic times, the most logical new campaign should be Absolute Greed - I'm just saying!
